A Study of the Feedback Effect of Brand Extensions on Parent Brand
碩士 === 淡江大學 === 國際貿易學系 === 91 === In such a highly competitive market, corporations have to provide various products and services to satisfy consumers’ ever changing needs. Lots of enterprises try to make good use of their brands to enhance their competitive strength. Brand extension is a strategy w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48121662291712521097 |