Advertisement Strategies of Firms in Vertical-Correlated Markets
碩士 === 淡江大學 === 產業經濟學系 === 91 === Firms use advertisement as a strategy to increase their profits. Advertisement has two effects on the demand curve: The first one is to build the brand name, increasing customers’ willingness to pay and shifting the demand curve to the right. The second effect of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03622221987650752203 |