The effect of involvement and sales promotion in product attributes--A study on sport shoes.
碩士 === 淡江大學 === 管理科學學系 === 91 === This research is mainly discussing the effect of various promotions on different consumers, the various involvement of consumers’ different emphasis on product element, and the different level of importance on different promotion of consumers with different level of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61479544069217619340 |