A Study on Brand Loyalty of Female Cosmetics

碩士 === 淡江大學 === 管理科學學系 === 91 === Due to the global economical development and the transformation of industrial types in Taiwan, the development of Cosmetics Industry is diversified. The amount of the people who wear cosmetics is increasing. At the same time, people who wear cosmetics also become yo...

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Bibliographic Details
Main Authors: Yu-Ching Tsai, 蔡幼青
Other Authors: Horng-Jinh Chang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/24608810064819980168