A Study of Customer Satisfaction and Customer Loyalty in Hyper-markets

碩士 === 淡江大學 === 管理科學學系 === 91 === In past few years, retailers have replaced suppliers which dominated the distributing environment in Taiwan. As an important role in retailing industry, hyper-market has sharply raising sales rate. Due to many enterprises enter this industry, the competition has tur...

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Bibliographic Details
Main Authors: Chih-Hon Chang, 張志宏
Other Authors: Ding-Guo Chen
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/83524448296641682640