Service Quality and Corporate Image of Airline

碩士 === 淡江大學 === 管理科學學系 === 91 === In this study, the goal is to understand the relationship between service quality and corporate image of airline company international line and the cognition of passengers’ service quality has significant different or not. Basing on the PZB model, comparing consumer...

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Bibliographic Details
Main Authors: Lee, Chia-yueh, 李家悅
Other Authors: Horng-jinh Chang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/97860548945446159100