Brand Strategy Analysis ---Single Brand vs. Multiple Brand
碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 91 === Consumer is facing with information overflow in the current technology era. When confronted with countless information, consumers would probably rely on past experiences to make purchase decisions. One of those experiences includes something one has bough...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48737436157041315400 |