Brand Strategy Analysis ---Single Brand vs. Multiple Brand
碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 91 === Consumer is facing with information overflow in the current technology era. When confronted with countless information, consumers would probably rely on past experiences to make purchase decisions. One of those experiences includes something one has bough...
Main Authors: | Shen Yang Mai, 麥升陽 |
---|---|
Other Authors: | Peir Chyi Lii |
Format: | Others |
Language: | zh-TW |
Published: |
2003
|
Online Access: | http://ndltd.ncl.edu.tw/handle/48737436157041315400 |
Similar Items
-
E-BRANDING vs. TRADITIONAL BRANDING
by: Mateusz GRZESIAK
Published: (2016-05-01) -
The Qualitative Research of Different Branding Marketing Strategy Implementation When Prescription Drugs Loss of Exclusivity: Single Branding vs. Dual Branding
by: Te-Sheng Lin, et al.
Published: (2010) -
A study of single Brand and Multiple Brand strategies by cross-industrial case study
by: Lu, Kun An, et al.
Published: (2007) -
A Study on Brand Strategy, Brand Awareness,Brand Trustand Brand Performance –The Case of Financial Industry
by: Mei-Hsin Shen, et al. -
Multiple Brand Marketing Strategy Analysis~the Example of Two Leading Underwear Brands
by: Tzu-Tuan Wu, et al.
Published: (2018)