A STUDY ON THE RELATIONSHIP AMONG SERVICE QUALITY, CUSTOMER SATISFACTION, TRUST, COMMITMENT, AND BEHAVIORAL INTENTIONS－WITH BANKING AS AN EXAMPLE
碩士 === 大同大學 === 事業經營研究所 === 91 === Nowadays, the industries and commerce prosper and depend on banks to accomplish their activities. Therefore, there are more and more banks established and compete violently. How to maintain current customers and build a long-term relationship is the banks’ focus. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85750514098473051626 |