THE BRAND LOYALTY FOR THE PURCHASE OF SELF-SELECTIVE FEMALE COSMETICS: A STUDY OF A COLLEGE IN NORTHERN TAIWAN

碩士 === 大同大學 === 事業經營研究所碩士在職專班 === 91 === ABSTRACT Along with the media’s education and channel development, the girl’s age of touching the color cosmetics is getting young. Moreover, under the premise that the economics is not booming, the results of the confrontation of the beauty and po...

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Bibliographic Details
Main Authors: Wen-ling Deng, 鄧文玲
Other Authors: Nan-Hong Lin
Format: Others
Language:en_US
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/17274402846498628893