The Impact of Ingredient Branding Strategies on Brand Expansion
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 91 === The ingredient branding strategies are divided into self-ingredient branding strategy and cobranded ingredient branding strategy and study the impact of ingredient branding strategies on two type of brand expansion. The purposes of this study to explore （1）the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72412505017271551207 |