THE COMPARISON OF GLOBALIZATION AND LOCALIZATION OF NEW PRODUCT MARKETING STRATEGIES OF MULTINATIONAL PHARMACEUTICAL COMPANIES IN TAIWAN
碩士 === 元智大學 === 管理研究所 === 91 === Whether multinational corporations should globalize or localize their operations has become a controversial issue for the practitioners as well as academic scholars of international business. As many multinational firms tend to move toward globalizing their managemen...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27547367366223926055 |