A Study of Customer Loyalty from Service Quality, Relationship Quality and Relationship Value: An Example of Consumers of Mobile Telecommunication Industry
碩士 === 真理大學 === 管理科學研究所 === 92 === Nowadays as the mobile telecommunication market is being saturated, the growth rate won’t be higher than some time ago. The situation makes mobile telecommunication companies not only promote their service quality, but also change their marketing core strategy on h...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05517623824481132373 |