The Effects of Price Promotion, Perceived Value and Store Image on Consumers’ Purchase Intention --- A Case of 3C Chain Home Appliances in Greater Taipei ---
碩士 === 真理大學 === 管理科學研究所 === 92 === In the continuing economic depression, consumer’s consumption is obviously reduced. Price promotion is usually a short-term sell cause tool, it pushes consumers to buy faster and more product or service. The effects of price promotion, perceived value and store ima...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40401446440130809520 |