The Influence of Website Purchasing Environment, Purchase Involvement, and Perceived Risk on Online Bidding Intention for the Auction Website Users
碩士 === 長庚大學 === 企業管理研究所 === 92 === Online auction has become a major trend in Taiwan in recent years. The reason why the amounts of memberships and browsing the online auction sites have continuously increasing is that people have started to feel safe and convenient to shop online while customers h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97236845968578540394 |