The Market Segmentation Strategies Under the Mode of CRM─Take Wealth Management as an Example

碩士 === 長庚大學 === 企業管理研究所 === 92 === After Taiwan officially becomes a WTO (World Trade Organization) member, the financial industry is so actively to tone up their competitiveness and profit for survival in this competitive marketplace. Afterward the financial holding law of Taiwan was released, the...

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Bibliographic Details
Main Authors: Lin, Yuan-Pei, 林元培
Other Authors: Chen, T.Y.
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/59387076947315256823