Value function in behavior of mutual fund investor

碩士 === 長庚大學 === 企業管理研究所 === 92 === According to the value function from prospect theory, investors with prior gain are risk aversive, and become risk seeking after prior loss. The aim of the research is studied the character of reference point, risk preference and loss aversion of investors by the a...

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Bibliographic Details
Main Author: 楊仁佑
Other Authors: 詹錦宏
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/79065927668796328560