Application of Data Mining to Customer Classification─The Case of Insurance Business

Application of Data Mining to Customer Classification─The Case of Insurance Business

碩士 === 中華大學 === 科技管理研究所 === 92 === This paper tries to utilize the Self Organizing Map (SOM), a data mining method, to classifying customers into several groups. The input factor of the customer classification depends on the insurance company customer’s data. The customer classification method provi...

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Main Authors: Chia-Ling Chen, 陳佳鈴
Other Authors: Ding-Tsair Chang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/40397561580876874520
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spelling ndltd-TW-092CHPI02301072015-10-13T12:46:51Z http://ndltd.ncl.edu.tw/handle/40397561580876874520 Application of Data Mining to Customer Classification─The Case of Insurance Business 應用資料探勘於客戶關係管理之分群研究─以壽險業為例 Chia-Ling Chen 陳佳鈴 碩士 中華大學 科技管理研究所 92 This paper tries to utilize the Self Organizing Map (SOM), a data mining method, to classifying customers into several groups. The input factor of the customer classification depends on the insurance company customer’s data. The customer classification method provides enterprise design novel unique service and the promotion product marketing ability. Ding-Tsair Chang 張丁才 2004 學位論文 ; thesis 56 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 中華大學 === 科技管理研究所 === 92 === This paper tries to utilize the Self Organizing Map (SOM), a data mining method, to classifying customers into several groups. The input factor of the customer classification depends on the insurance company customer’s data. The customer classification method provides enterprise design novel unique service and the promotion product marketing ability.
author2 Ding-Tsair Chang
author_facet Ding-Tsair Chang
Chia-Ling Chen
陳佳鈴
author Chia-Ling Chen
陳佳鈴
spellingShingle Chia-Ling Chen
陳佳鈴
Application of Data Mining to Customer Classification─The Case of Insurance Business
author_sort Chia-Ling Chen
title Application of Data Mining to Customer Classification─The Case of Insurance Business
title_short Application of Data Mining to Customer Classification─The Case of Insurance Business
title_full Application of Data Mining to Customer Classification─The Case of Insurance Business
title_fullStr Application of Data Mining to Customer Classification─The Case of Insurance Business
title_full_unstemmed Application of Data Mining to Customer Classification─The Case of Insurance Business
title_sort application of data mining to customer classification─the case of insurance business
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/40397561580876874520
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