咖啡連鎖業再不同地區消費者行為的差異性研究-以星巴克咖啡為例
碩士 === 中華大學 === 經營管理研究所 === 92 === Abstract The Starbucks Corporation has created quick growth of the coffee market in Taiwan. This success has led the company to seek out new climates under-served by Starbucks stores. Can the Starbucks modify its service and management systems and use s...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16622252755942493921 |