A Study on the Relationship among Perception of Internal Marketing, Perception of Different Business Culture and Organizational Commitment - Evidence from Employees of Subsidiaries of Business Groups
碩士 === 中原大學 === 企業管理研究所 === 92 === Abstract Internal marketing is a concept that business treats employees as the internal customers. It takes the perspective of marketing of which transforming the needs of employees into human resource activities. In Taiwan, most of the empirical studies on inter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z2938y |