The Relationship Among Entry Mode, Marketing Mix Strategy and Corporate Performance：A Study on Taiwanese Garment Enterprises in Economic Region of Mainland China
碩士 === 中原大學 === 企業管理研究所 === 92 === The Garment industry in Taiwan has been experienced the golden age of its economic magic period. However, after industries upgraded and economy transformed, employers moved to areas with lower cost for production and survival. Besides, Mainland China, the world’s f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r53xzy |