The Research for the Customer Demand of Large Chain Bookstores-Based on Framework of Kano′s Model and Experiential Marketing
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 92 === Experiential Marketing is starting to prevail in these years, and influencing the development of the franchise-bookstore industry. To recapture the customers by creating an all-new shopping environment different from the traditional one, the large chain bookstor...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9j33xs |