A study on the Entrance and Marketing Strategy of the Multinational Dog Food Companies in Taiwan
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 92 === While launching into an unfamiliar market, entrance strategy is the kernel for achieving scale economics and competitive advantage to develop the new market. Multinational pet (dog) food companies have been successful in worldwide market for years. Various strat...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/m4twzc |