A Study on Electronic Coupons
碩士 === 朝陽科技大學 === 資訊管理系碩士班 === 92 === Coupons are important marketing tools, yet as they are confined to use in traditional marketing models, their functions in the electronic commerce are therefore limited. The infrastructure of electronic coupons in this study, through utilization of information s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4x5596 |