The Comparative Study of Cross Strait Customer Satisfaction ＆ Preference to Customer Loyalty－Food ＆ Beverage Industry
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 92 === Previously, a large number of studies into restaurant-customer satisfaction, loyalty and preference have been undertaken. However, no one has made a comparative study between consumers on either side of the Taiwan Strait, to account for the different influences...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74995723580446445514 |