The Relationship Between Entry Modes and Growth Strategies in Mainland China for Taiwanese Companies－The Case Study on Natural Beauty Franchise Chain
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 92 === The focus of this research is on the entry strategies in firms’ internationalized course by the method of case study. Is the theory proposed by scholars in advanced country suitable for the firms in Taiwan? By studying the case of Natural Beauty chain-store s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56646082175716649169 |