The Manufacturer Influence Strategies on Retailer Performance：The Moderating Effects of Control and Relational Norms
碩士 === 大葉大學 === 工業關係學系碩士班 === 92 === The object of this research was focused on the manufacturers of electronic industry. From the point of the manufacturers’ view, the relation between the performance of the retailers and the influence strategies the upper stream manufacturers utilized under the m...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/54003757792404674100 |