Research on the Impact of Chinese Culture Characteristics on Relationship Marketing－in Case Study of Fastener Industry in Taiwan
碩士 === 逢甲大學 === 企業管理所 === 92 === Following the rapid rising uncertainty of market environment, relationship among business within industries has transformed to look for being comrades towards the win- win ideal. Therefore, the concept of Relatonship Marketing that emphasizes to build reciprocal and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62877345126959449846 |