An Examination of Antecedents and Consequences of Trustin Pharmaceutical Industry through the Perspective ofRelationship Marketing ─Using Switching Barriers as Moderators
碩士 === 逢甲大學 === 企業管理所 === 92 === Due to the deduction on the National Health Insurance (NHI) drug pricing, foreign pharmaceutical firms and the pharmaceutical manufactures are fall out of competencies in research and development and marketing, which lead to high competition in the local medical mark...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06718290256996823457 |