整合行銷傳播之研究－以2001年宜蘭縣縣長選舉為例
碩士 === 佛光人文社會學院 === 政治學研究所 === 92 === Based on the concept of integrated marketing communication（IMC）,this paper tries to analyze the campaign strategies of the Democratic Progressive Party (DPP) and Kuomintang (KMT) in the 2001 County Magistrate Election of Yilan County. The main focus of this stud...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/99876622070217235313 |