The Application of Integrated Marketing Communication in Festival Events-- Based on the Yilan International Children’s Folklore and Folkgame Festival in 2004.
碩士 === 佛光人文社會學院 === 傳播學研究所 === 93 === This research studies the 2004 Yilan International Children’s Folklore & Folkgame Festival by using the concepts of the Integrated Marketing Communication (IMC). There are two axles in this research: First, the integration of the stakeholders. Since a good f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70926189628471470842 |