The Influence of Experiential Elements on Experiential Attitude, Emotional Experience, Experiential Satisfaction, and Loyalty Intentions –taking the Super Basketball League in Taiwan as an example
碩士 === 輔仁大學 === 管理學研究所 === 92 === As the change of economical environment, customers consume sometimes merely for fun, joy and pleasure instead for problems solving or specific product function (Holbrook and Hirschman, 1982). In most of present literature about experiential consumption, the five str...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54613407779395908797 |