A study on factors affecting website characteristics perception, online shopping acceptance perception, and online shopping intention - Baby diaper product as example

碩士 === 輔仁大學 === 管理學研究所 === 92 === The multi channel business model is usually the aim of every corporate entrepreneur. E-commerce plays a significant role in this multi channel business. Currently it is a trend and needs of many corporate entrepreneurs have to placed an investment in the e-commerce...

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Bibliographic Details
Main Authors: Yu, Ming-Hui, 游明輝
Other Authors: Kao, Yie-Fang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/74513393230610716305