The study of the relationship among rebate types, rebate effect and consumer purchase intension - the interfering effect of the product's innovativeness
碩士 === 輔仁大學 === 應用統計學研究所 === 92 === The rebate promotion sale was very popular in the world. Some Taiwan companies used this way to sale products. Because of different culture and consciousness type, it was hard to know the same promotion method suited different countries or not. Therefor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77070160442129283388 |