A Research on How the Inconsistent Information Presentation Order of Brand, Price and Country of Origin Influence Consumer Confusion, Purchase Intention, and Decision Making
碩士 === 輔仁大學 === 織品服裝學系 === 92 === Water-proof garment spreads widely due to the keen competition of the market. The difference between materials from each manufacturers in not immense, but consumers have a wide choices among products with different brands, prices and countries of origin....
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61924693284040892041 |