The Research of Hot Spring Hotel Consumer Buying Behavior

碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 92 === Taiwan was located on juncture of plates, so there was lots of hot springs in everywhere. How consumers choosed the hot spring hotel which was appropriate for themselves from the intensely contest between hot spring hotels and what the key factor affect consumer...

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Bibliographic Details
Main Author: 何家任
Other Authors: 李青松
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/36571785168047796261