How Consumer Confusion Affects the Evaluation of Diet Products Information Attributes and Decision Quality
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 92 === Due to the rise in living standards, most people live in wealth nowadays and losing weight has become a popular topic of the time. The main method that consumers choose to lose weight is by consuming diet food products. Under fierce competition, companies have de...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60183463515206520538 |