Impacts of Quantity Surcharges and Quantity Discount on Consumers Appraisals
碩士 === 義守大學 === 管理科學研究所 === 92 === Quantity discount beliefs, larger sizes had lower unit price than small sizes, were most concepts while shopping. However, past literatures and market research found that quantity surcharges often occur on the daily commodities. The purpose of this research was a...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80150222577457272329 |