Applying Conjoint Analysis to the Optimal Pricing for International Tourist Hotel

碩士 === 義守大學 === 管理科學研究所 === 92 === Abstract The purposes of this study were to define the attributes of international tourist hotels and the pricing topics. In this study, we applied the hybrid conjoint model with two stages designed research to measure the attributes in International tou...

Full description

Bibliographic Details
Main Author: 甘敦凱
Other Authors: 田祖武
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/31860799280121588657