On the Taxonomy, Measurement, and Empirical Study of Male Role Portrayals in Advertisings: Intertemporal Media Content Analysis Audience’s Perception
碩士 === 義守大學 === 管理科學研究所 === 92 === At first, the main purpose of the study is trying to use content analysis by male role in TV advertise for each variable in advertise male role and design scale by myself. Then, we use SAS software for testing the validity and the reliability. When we know the scal...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64881312962452866220 |