Relationship among Brand Image, Brand Equity and Customer Lifetime Value —A Case of ET Home Shopping Channel
碩士 === 義守大學 === 管理科學研究所 === 92 === ABSTRACT Base on the literature review and empirical observation, the purpose of this study begins with brand image, and extract customer lifetime value through brand equity. was to specially understand the relationships among brand image, brand equity a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52212293281035682101 |