A Study on the Correlationship between Consumer Life-Style and Degree of Acceptance on Print Advertisement －－Using Beauty Salon in the Non-Metropolitan Region as an Example
碩士 === 義守大學 === 管理科學研究所 === 92 === Abstract The beauty salons in the non-metropolitan region are disadvantaged in the beauty market. Owing to the above-mentioned salons lack capital and experts, the print advertisement becomes the most important tool in their marketing activities. This...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15291409454493088258 |