A Study of Consumer''s Brands Preference for Domestic Motors

碩士 === 義守大學 === 管理科學研究所 === 92 === Facing the globally keen competition and the great progress of technology,“Satisfying to purchase preference of different customers” is the main goal now domestic automotive manufactures. Vehicle viewed as a necessity for every family in Taiwan. In recent years, th...

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Bibliographic Details
Main Authors: TSENG KWO LIENG, 曾國琳
Other Authors: 徐村和
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/05531260154742509168