The Linkage between the Word-of-Mouth and the Advertising Effects toward the Consumer Purchase Behavior─A Case Study for the Customers of Cell Phone in Southern Taiwan
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 92 === As a result of the increasing cell phone holding rate, the competitions are enhanced among these mobile firms simultaneously. At this point, the study explored the impact of advertising effects to consumer purchase behavior. Furthermore, the study also explor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58194791583854808136 |