The Influence of Experiential Marketing and Relationship Marketing on Customer Value and Customer Satisfaction─The Case of Taiwan''s Leisure Farms
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 92 === Experiential marketing and relationship marketing, they are the newest and the most important marketing ways of the service industry now. And Leisure farms are the most vigorous service industry of the leisure agriculture now. So, this study explored the Infl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70581612017917044711 |