The Antecedents and Behavior Consequences of Customers E-loyalty in Online Banking
碩士 === 龍華科技大學 === 商學與管理研究所碩士班 === 92 === With the development of internet, many domestic banks have established online banking to provide consumers with more convenient and efficient banking services. In order to benefit from loyal customer base, online banking needs to develop a thorough understand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12686675076913968268 |