The Motives, Behavior and Performance of Participating International Tradeshow

碩士 === 銘傳大學 === 國際企業學系碩士班 === 92 === In the past, the researches of influence factors of performance about participating international tradeshow are developed form the level of strategy, the influence factors of performance from behaviors are overseen, so there is deficient in these researches. The...

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Bibliographic Details
Main Authors: Chia-Wei Su, 蘇嘉偉
Other Authors: Wen-Zong Xu
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/uk7g8t