The Impact of Product Placement on Consumer Attitude and Purchase Intention--Taking「Sex and the City」For Example
碩士 === 銘傳大學 === 管理科學研究所 === 92 === In recent years, domestic and international enterprise appear one novel advertisement promote tactics, the tactics called 「marketing of placement」for many years abroad. The tactics-「marketing of placement」is so-called「Product Placement」. It means that the film tact...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q797rg |