作者未提供
碩士 === 銘傳大學 === 管理科學研究所 === 92 === The study takes the ladies’ fashion industry as an example to investigate the relationship among the brand elements, spokesperson, brand image and brand personality toward the brand attitude. We employ the questionnaire survey with the sample of 15 to 35 years-old...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79k55e |