A study for leisure shopping mall on relationships among store images, social exchange antecedents, and loyalty patronage behavior
碩士 === 銘傳大學 === 觀光研究所碩士班 === 92 === The purpose of this study was to explore the relationships among store images (price, convenience, atmosphere, service, recreational experience), social exchange antecedents (overall customer satisfaction, trust), and loyalty patronage behavior for leisure shoppin...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/864g76 |